Don Lafferty

Writers Joining Forces

December 10, 2010

I’m in next month’s print version of Writer’s Digest magazine. Hats off to my bud and fellow Liar, Marie Lamba for pulling together the article, Joining Forces – Partnering with other authors can give you leverage for your career—and a whole host of other benefits besides. Here’s how to do it. And all this time [...]

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Socialnomics Trailer

November 9, 2010

Compelling data in this video trailer for Erik Qualman’s book, Socialnomics.

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PodCamp Philly 2010

October 4, 2010

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in [...]

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Effective Social Media for Writers – Taming New Media to Support Your Writing Goals

September 12, 2010

Whether you’re a bestseller, an aspiring author, a journalist, or a blogger, the effective, appropriate use of Social Media tools can enhance and advance your writing career. Join me for a free seminar sponsored by the NYC Chapter of the National Writers Union, October 4th from 6:00 to 9:00 pm at the Houndstooth Pub in [...]

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Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

July 15, 2010

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, [...]

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Talking Social Media Marketing with the New England Chapter of the Electronics Representatives Association

June 29, 2010

When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in [...]

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Agents and Editors at the Philadelphia Writers’ Conference

June 10, 2010

If you’re still trying to land a literary agent, happen to be available tomorrow afternoon, and have your pitch dialed in, spending five minutes at the Philadelphia Writers’ Conference might get you one step closer to getting your book published. Tomorrow, Friday, June 9th from 2:00 pm to 5:00 pm, agents and editors will be [...]

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WIP – A Glossary of Social Media Terms

May 27, 2010

I’m preparing for a rash of presentations to audiences with limited exposure to the Social Web, so I figured a glossary of terms would be useful to them, and save some time during the presentations. Anyway, I’m cobbling the glossary together based on what I’ve been able to find, but I’m sure there are going [...]

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The 62nd Annual Philadelphia Writers’ Conference: Just the Facts

May 18, 2010

The 62nd Annual Philadelphia Writers’ Conference will take place on Friday, June 11th through Sunday, June 13th at the Holiday Inn at Fourth and Arch Streets in downtown Philadelphia. This year’s theme is: Your Writing Stimulus Package. Our keynote speaker is author and Wall Street Journal columnist, Jeffrey Zaslow. In 2009, Zaslow was the author [...]

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8 Easy Ways to Promote Your Book Signing, Workshop or Event

April 24, 2010

As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to [...]

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