Don Lafferty’s — Practical Social Media Strategies and Tactics for Connecting With Your Public

Effective Social Media for Writers – Taming New Media to Support Your Writing Goals

September 12, 2010

Whether you’re a bestseller, an aspiring author, a journalist, or a blogger, the effective, appropriate use of Social Media tools can enhance and advance your writing career. Join me for a free seminar sponsored by the NYC Chapter of the National Writers Union, October 4th from 6:00 to 9:00 pm at the Houndstooth Pub in [...]

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Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

July 15, 2010

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, [...]

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Talking Social Media Marketing with the New England Chapter of the Electronics Representatives Association

June 29, 2010

When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in [...]

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Agents and Editors at the Philadelphia Writers’ Conference

June 10, 2010

If you’re still trying to land a literary agent, happen to be available tomorrow afternoon, and have your pitch dialed in, spending five minutes at the Philadelphia Writers’ Conference might get you one step closer to getting your book published. Tomorrow, Friday, June 9th from 2:00 pm to 5:00 pm, agents and editors will be [...]

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The 62nd Annual Philadelphia Writers’ Conference: Just the Facts

May 18, 2010

The 62nd Annual Philadelphia Writers’ Conference will take place on Friday, June 11th through Sunday, June 13th at the Holiday Inn at Fourth and Arch Streets in downtown Philadelphia. This year’s theme is: Your Writing Stimulus Package. Our keynote speaker is author and Wall Street Journal columnist, Jeffrey Zaslow. In 2009, Zaslow was the author [...]

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8 Easy Ways to Promote Your Book Signing, Workshop or Event

April 24, 2010

As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to [...]

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A Tale of Two Conferences: re-Set Business Forum and the 140 Characters Conference NYC

April 12, 2010

Attending elective conferences is one of those decisions I usually leave for the absolute last possible minute. I make the final call after I have a better feel for my workload, core business obligations, travel schedule, and in my case, my daughters’ sporting schedules. What do I mean by “elective conferences”? I mean conferences outside [...]

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140 Characters Conference Philly Would Like to Thank Kodak

January 10, 2010

Kodak’s Jeffrey Hayzlett, a good friend of the #140conf, has generously donated a sweet Zx1 high definition pocket video camera for us to give away at our Philly meetup next week. Thanks, Jeff. So if you’re attending the Philly 140 Characters gig next Tuesday evening at National Mechanics and would like a shot at walking [...]

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