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	<title>Don Lafferty's &#187; facebook</title>
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	<link>http://donaldlafferty.com</link>
	<description>Practical Social Media Strategies and Tactics for Connecting With Your Public</description>
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		<title>Effective &#8220;Listening&#8221; to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy</title>
		<link>http://donaldlafferty.com/effective-listening-to-online-social-networks-is-the-linchpin-to-an-effective-social-marketing-strategy/</link>
		<comments>http://donaldlafferty.com/effective-listening-to-online-social-networks-is-the-linchpin-to-an-effective-social-marketing-strategy/#comments</comments>
		<pubDate>Thu, 15 Jul 2010 17:54:47 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Sales]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[google reader]]></category>
		<category><![CDATA[hootsuite]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nutshell mail]]></category>
		<category><![CDATA[online social networks]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>8 Easy Ways to Promote Your Book Signing, Workshop or Event</title>
		<link>http://donaldlafferty.com/8-easy-ways-to-promote-your-book-signing-workshop-or-event/</link>
		<comments>http://donaldlafferty.com/8-easy-ways-to-promote-your-book-signing-workshop-or-event/#comments</comments>
		<pubDate>Sat, 24 Apr 2010 17:12:32 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[author promotion]]></category>
		<category><![CDATA[author self promotion]]></category>
		<category><![CDATA[don lafferty]]></category>
		<category><![CDATA[eventbrite]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[marie lamba]]></category>
		<category><![CDATA[meetup.com]]></category>
		<category><![CDATA[philly liars club]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://donaldlafferty.com/?p=762</guid>
		<description><![CDATA[As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Does Your Web Presence Help You or Paralyze You?</title>
		<link>http://donaldlafferty.com/does-your-web-presence-help-you-or-paralyze-you/</link>
		<comments>http://donaldlafferty.com/does-your-web-presence-help-you-or-paralyze-you/#comments</comments>
		<pubDate>Sat, 02 Jan 2010 17:34:07 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[goodreads]]></category>
		<category><![CDATA[jonathan maberry]]></category>
		<category><![CDATA[librarything]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web presence]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://donaldlafferty.com/does-your-web-presence-help-you-or-paralyze-you/</guid>
		<description><![CDATA[Being social and remaining effectively present in a social context is, like most skills, easier for some than for others. Maybe “easy” is the wrong word. I was having breakfast with Philly author Jonathan Maberry this past week when the simplest of examples dropped in my lap. I&#8217;d seen a blog post earlier in the [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>12 Social Media Essentials For Writers</title>
		<link>http://donaldlafferty.com/12-social-media-essentials-for-writers/</link>
		<comments>http://donaldlafferty.com/12-social-media-essentials-for-writers/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 17:32:21 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Writing]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fiction]]></category>
		<category><![CDATA[goodreads]]></category>
		<category><![CDATA[kompozer]]></category>
		<category><![CDATA[librarything]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[non fiction]]></category>
		<category><![CDATA[platform]]></category>
		<category><![CDATA[shelfari]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wordpress]]></category>
		<category><![CDATA[writer]]></category>

		<guid isPermaLink="false">http://donaldlafferty.com/12-social-media-essentials-for-writers/</guid>
		<description><![CDATA[Creating a Social Media Footprint is a no-brainer for a writer establishing platform &#8212; fiction and non-fiction. Set aside three or four hours of your self-marketing time to knock out the following list of basics, and you’ll be well on your way to having your name and your work more search-able and share-able. 1. Blog [...]]]></description>
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		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>Building Your Twitter Kingdom</title>
		<link>http://donaldlafferty.com/building-your-twitter-kingdom/</link>
		<comments>http://donaldlafferty.com/building-your-twitter-kingdom/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 01:00:18 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[tranny]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Now that you’ve got your Twitter account up and Twittering it’s time to build your network. Back when you were setting your strategy I suggested you answer two questions: What do I want to get out of my social network and why should others care about my involvement? The answers to those questions are made [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Twitter and the Two Questions</title>
		<link>http://donaldlafferty.com/5/</link>
		<comments>http://donaldlafferty.com/5/#comments</comments>
		<pubDate>Sat, 19 Jan 2008 01:00:55 +0000</pubDate>
		<dc:creator>Don Lafferty</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[jonathan maberry]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter basics]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.donaldlafferty.com/blog//5/</guid>
		<description><![CDATA[“First I hadda get a MySpace, then Facebook was the place to be. Now you’re telling me I need to do what? Twitter? What the hell is Twitter?” Exasperated and shaking his head, author and lecturer Jonathan Maberry clapped one of his massive paws to his forehead. “And why? Why should I be Twittering?” Here’s [...]]]></description>
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		<slash:comments>4</slash:comments>
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