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Jul 15

Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

By Don Lafferty | Sales

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

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