Tag Archives for " marketing "

Please join me at the Palmer Library, where I’ll conduct an advanced workshop covering all aspects of social media marketing for writers and authors. WHERE: The Palmer Branch of the Easton Area Public Library, 1 Weller Place, Palmer, PA 18045 WHEN: May 14th, 2011 from 10:00 to 2:00 pm. Please click here to see your […]

Thanks to Janie Hermann and Shelly Hawk of the Princeton Public Library for their hospitality, and for inviting me to speak at the 2011 Independent Author Day. For those of you who asked for a copy, here’s a link to my presentation: http://www.slideshare.net/donlafferty/princeton-author-day-2011 Here’s a link to the Socialnomics trailer: https://donaldlafferty.wpenginepowered.com/socialnomics-trailer/ Scroll down and look […]

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

Being social and remaining effectively present in a social context is, like most skills, easier for some than for others. Maybe “easy” is the wrong word. I was having breakfast with Philly author Jonathan Maberry this past week when the simplest of examples dropped in my lap. I’d seen a blog post earlier in the […]

Chris Brogan talks, in his article yesterday, about Paul Coelho and Scott Westerfeld using the social web to engage their communities in a way that enables readers to congregate, and to participate in the creative energy surrounding a book like never before. While doing this, these guys create real relationships which always amount to the […]

I spent yesterday bouncing between publishers and agencies like a pinball, doing what I do; helping authors and publishers find their readers. One publisher at a time. One person at a time. One conversation at time. One convert at a time. The usual for me. Except things feel different now. From my first cup of […]

I’ve been meaning to drop a note to Beth Harte about her Online Media Boot Camp coming up this week, and as usual, one click led to another which landed me on her blog about Social Media Experts and the growing practice of describing one’s self as an expert. Also as usual, my comment got […]