About Don Lafferty

Jimmie & Me ~ 1964

After my discharge from the US Air Force where I spent four years flight testing guidance systems for the B-1 bomber program, I entered the sales and marketing end of the electronics industry on the first working day of 1984. Within a few short years I’d become widely regarded as one of the strongest technical communicators in the business. Since then, I’ve developed solutions for companies targeting new markets and increased market share, including some of the biggest brands in the electronics industry. 3M ESM, PEI-Genesis, Newark Electronics and Avnet In 2012 I co-founded Mingl Marketing Group, from which Comfort Media Group has exploded as one of the leaders in Digital Marketing and Inbound Marketing for the HVAC industry. CMG continues to lead with online portals for DIY contractor education, management of mix groups, mastermind groups, and an exclusive, private online community for HVAC contractors and stakeholders to share best practices and the solutions to common challenges. This was my original platform. The place I showed people like you how I’ve been published in numerous national magazines and blogs, where I have helped to demystify the rapidly changing landscape of social marketing, and offer recommendations for incorporating these tools and tactics into the marketing strategies of non-profits, corporations, local businesses, and individuals building their personal brand.

I still do that at the occasional writers’ conference, but like I said, things have changed.

We started Mingl Marketing Group with a vision for providing digital marketing advice and assistance to businesses of all kinds, and had a lot of success, but by the end of year two the opportunity represented by the underserved HVAC market gave us the incentive to go deep on this niche with the goal of being the national authority in the conversation around the HVAC Buyer’s Journey, and the best ways for contractors to turn this knowledge into increased revenue and a higher quality of life.

Now I spend my days helping heating & air conditioning, plumbing and electrical contractors achieve results beyond their expectations using all the things my team and I have learned together over more than a decade of experimentation and investment with some of the best contractors in the country. This will remain my personal space, where I will say things most people won’t care about, and hopefully, won’t reflect too poorly on my family or my business.

If you’re compelled to contact me:

donlaff@gmail.com – Put “READ THIS NOW” in the subject. 215-698-6900 – No guarantee I’ll call back a sales pitch.

View my personal Twitter stream at your peril.

Don Lafferty
Liars Tell Truth at Doylestown Bookshop — Don Lafferty's April 10, 2009

[…] About Me […]

EMS Industry Behind 8-Ball Regarding Social Media?? | Hot PCB April 20, 2009

[…] In response to the great comment below: Ironically, I find the electronics manufacturing industry is be one of the most DISengaged when it comes to taking full advantage of the benefits of social media… **Posted as a response to “Best and Worst LinkedIn Groups for PCB Enthusiasts” by Don Lafferty […]

twitter community building basics — Don Lafferty's April 24, 2009

[…] About Me […]

Philly Liar's Club Supports Independent Booksellers at the Doylestown Bookshop May 4, 2009

[…] About Me […]

Liars Tell Truth at Clinton Book Shop June 7, 2009

[…] […]

ThrillerFest09 and the International Thriller Writers: What Top Thriller Authors Are Saying June 30, 2009

[…] DAVID MORRELL:  “It’s an exciting organization dedicated to making readers aware of how innovative, exciting, and meaningful thrillers can be. The level of energy, creativity, and collegiality is amazing.” David Morrell photos by Jennifer Esperanza Alexandra Sokoloff photos by Lawrence Smith Jason Pinter photo credit: Mary Reagan Brad Meltzer photo courtesy of George Loper Blog Design by Don Lafferty […]

I’m No Social Media Expert July 4, 2009

[…] About Me […]

jackassletters.com Reminds Us to LISTEN, Old School July 4, 2009

[…] About Me […]

The Philly Liar’s Club Tells the Truth About Aaron’s Books July 31, 2009

[…] Don Lafferty, nationally published writer, speaker and social media consultant […]

Liars Tell Truth About Aaron’s Books August 23, 2009

[…] He’s got his latest original cover, THE CUTIE, for sale. If you’re interested in learning more, contact me. Click this link to see the 14” x 21” oil on illustration board original of Ken Laager’s THE […]

The Philly Liars Club Tells the Truth About Aaron’s Books August 24, 2009

[…] About Me […]

Liars Tell Truth About Aaron’s Books August 24, 2009

[…] About Me […]

Liars Will Haunt The Moravian Book Shop September 28, 2009

[…] Founded in 1745, the 264-year-old Moravian Book Shop is the oldest continuously operating bookstore in the world. Naturally, the store has not one, but two resident ghosts. While visitors to the October 3rd party might spot a spirit, they will definitely see authors that write novels about zombies, evil villains, mysterious murders, and things that go bump in the night — perfect reads for those dark October evenings. Come hang out with Bram Stoker award-winner Jonathan Maberry (Patient Zero, St. Martin’s, and They Bite!, Citadel), Gregory Frost (Fitcher’s Brides, Tor Books; Shadowbridge, and Lord Tophet, Del Rey/Random House), Marie Lamba (What I Meant…, Random House), Dennis Tafoya (Dope Thief, St. Martin’s), Jon McGoran who writes as D.H. Dublin (Freezer Burn, Berkley), Keith Strunk (Prallsville Mills and Stockton, Arcadia Publishing Images of America Series), Kelly Simmons (Standing Still, Washington Square Press), Merry Jones (The Borrowed and Blue Murders, Minotaur Books), and social media marketing consultant, writer and lecturer Don Lafferty. […]

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