I generate higher volumes of higher quality sales leads for my clients’ businesses, who are predominantly, HVAC contractors, distributors and manufacturers of HVAC equipment.If you want to know more about who I work with, go to the Comfort Media Group website where you will find a partial listing at the bottom of the page.
I’ve been involved in the world of social media tools and tactics since 2005, worked with a wide variety of clients to develop strategies employing social media channels and tools, integrating them into their traditional marketing, PR and Business Development platforms, executing and measuring their effectiveness.
And thank goodness I did it because I learned a lot and had a lot of fun too.
In 2012 Ron Musser and I co-founded Mingl Marketing Group, from which Comfort Media Group has emerged as one of the leaders in Digital Marketing and Inbound Marketing for the HVAC industry. CMG continues to lead with online portals for DIY contractor education, management of mix groups, mastermind groups and an exclusive, private online community for HVAC contractors and stakeholders to share best practices and the solutions to common challenges.
These days everything I do is wrapped around being the very best digital sales and marketing expert for the HVAC marketplace, and everything CMG does is designed to serve the needs of that market.
Social Media Strategic Planning
We work with you and your team to develop a comprehensive social media engagement strategy that humanizes your company, brings you closer to your customers – and brings your customers closer to you.
We deliver a comprehensive plan that includes budgets, timelines, success metrics, and proposed tactics for each goal set and audience segment.
Comprehensive Inbound Marketing Services (Lead Generation)
“Inbound Marketing” is one of those insider terms that people rarely understand when I throw it out there, so here’s a quick explanation.
“Outbound Marketing” usually entails some combination of Yellow Pages, billboards, direct mail, telemarketing, etc…
“Inbound Marketing” is the practice of being found on the Internet by your highest quality target customers while they’re researching solutions to their needs, providing value to those prospects through the content on your website, and nurturing them through the purchasing process using a combination of email and marketing automation software. My company, Comfort Media Group, is a HubSpot partner.
- Content Strategy
- Social Media Assessment, Strategy and Execution
- Email Marketing
- Business Strategy
- Regular, Face-to-Face Progress Reviews