How Can I Help You Achieve Your Goals?

I generate higher volumes of higher quality sales leads for my clients’ businesses, who are predominantly, HVAC contractors, distributors and manufacturers of residential home comfort equipment.If you want to know more about who I work with, go to the Comfort Media Group website where you will find a partial listing at the bottom of the page.

I’ve been involved in the world of social media tools and tactics since 2005, worked with a wide variety of clients to develop strategies employing social media channels and tools, integrating them into their traditional marketing, PR and Business Development platforms, executing and measuring their effectiveness.

And thank goodness I did it because I learned a lot and had a lot of fun too.

Ron Musser & Don Lafferty - Comfort Media Group

In 2012 Ron Musser and I co-founded Mingl Marketing Group, from which Comfort Media Group has emerged as one of the leaders in Digital Marketing and Inbound Marketing for the HVAC industry. CMG continues to lead with online portals for DIY contractor education, management of mix groups, mastermind groups and an exclusive, private online community for HVAC contractors and stakeholders to share best practices and the solutions to common challenges.

These days everything I do is wrapped around being the very best digital sales and marketing expert for the HVAC marketplace, and everything CMG does is designed to serve the needs of that market.

Social Media Strategic Planning

We work with you and your team to develop a comprehensive social media engagement strategy that humanizes your company, brings you closer to your customers – and brings your customers closer to you.

We deliver a comprehensive plan that includes budgets, timelines, success metrics, and proposed tactics for each goal set and audience segment.

Comprehensive Inbound Marketing Services (Lead Generation)

“Inbound Marketing” is one of those insider terms that people rarely understand when I throw it out there, so here’s a quick explanation.

“Outbound Marketing” usually entails some combination of Yellow Pages, billboards, direct mail, telemarketing, etc…

“Inbound Marketing” is the practice of being found on the Internet by your highest quality target customers while they’re researching solutions to their needs, providing value to those prospects through the content on your website, and nurturing them through the purchasing process using a combination of email and marketing automation software. My company, Comfort Media Group, is a HubSpot partner.

    • Content Strategy
    • Social Media Assessment, Strategy and Execution
    • Email Marketing
    • Business Strategy
    • Regular, Face-to-Face Progress Reviews

What Clients Are Saying –

“Don Lafferty is one of the most energetic, insightful, and creative people I’ve ever met in the publishing business. He has helped propel my writing career into high orbit. He’s always on the leading edge of social media, and he knows how to make the functions and purpose of digital media clear to anyone. I would recommend Don Lafferty to anyone who needs a career boost or who wants to make a major splash in the digital media world.”

Jonathan Maberry, New York Times Bestselling Author

“I’ve worked now with Don for two years, building a writers promotional group that transcends genre boundaries, promotes independent booksellers as well as a collective of authors, and raises our collective profile and market-share. His encyclopedic knowledge of social media, of networking, and of the dynamics of promotion have directed me to make bold choices and re-invent the very process of PR. I can’t imagine a better adviser.”

Gregory Frost, Author of the Shadowbridge Duology

“Don Lafferty has transformed Wild River Review. His recommendations as social media consultant have not only brought us an increase in traffic, but a clear and targeted demographic. We are still implementing the strategies he has designed for us and count ourselves as one of his most enthusiastic and loyal clients. We look forward to a long and fruitful collaboration.”

–Joy Stocke, Editor-in-Chief of the Wild River Review

“Don Lafferty fully integrated all the aspects of social networking to vastly improve my ability to reach and communicate with my readers.  His skills are awesome, his understanding of the subject matter is top-notch… Lafferty is a consummate professional in this new arena!”

L.A. Banks, New York Times Bestselling Author of the Vampire Huntress Series

“Don did a great job of making sure the media was fully aware of Multek’s marketing messages. We worked with many fabrication sales departments and Don’s work at Multek made it one of the best in our industry.”

–Steve Gold, Publisher/Editor, PCB007

“Don is truly a progressive citizen of the world as reflected in the way in which he envisions future possibilities, and engages with his fellow professionals. Don is one of those rare people that because of his natural personal competencies/skills along with the manner in which he engages with new people and situations can be successful in a very wide range of industries. He is extremely personable, very creative and develops trusting relationships very quickly, and intuitively adds value from the very beginning. Don is able to connect and engage with people regardless of their level or position. He is equally comfortable at Executive level as well as hourly direct/minimum wage employees.”

–Patrick Hehir, Chief Learning Officer, Flextronics International

What can I do for your marketing, business development and public relations? Let’s talk about it.

Mobile – 215-698-6900

Email – donlaff@gmail.com

Twitter – @donlafferty

“I’ve worked now with Don for two years, building a writers promotional group that transcends genre boundaries, promotes independent booksellers as well as a collective of authors, and raises our collective profile and market-share. His encyclopedic knowledge of social media, of networking, and of the dynamics of promotion have directed me to make bold choices and re-invent the very process of PR. I can’t imagine a better adviser.”

–Gregory Frost, Author of the Shadowbridge Duology