I generate higher volumes of higher quality sales leads for my clients’ businesses. See a partial client list here.
I’ve been involved in the world of social media tools and tactics since 2005, working with clients to develop strategies employing social media channels and tools, integrating them into their traditional marketing, PR and Business Development platforms, executing and measuring their effectiveness.
I provide three types of services: Comprehensive Inbound Marketing Services (Lead Generation), Social Media Strategic Planning, and Social Media Training. Everything I do is customized to the client’s unique objectives and current situation.
Social Media Strategic Planning
I work with you and your team to develop a comprehensive social media engagement strategy that humanizes your brand, brings you closer to your customers – and brings your customers closer to you.
I deliver a comprehensive plan that includes budgets, timelines, success metrics, and proposed tactics for each goal set and audience segment.
Comprehensive Inbound Marketing Services (Lead Generation)
“Inbound Marketing” is one of those insider terms that people rarely understand when I throw it out there, so here’s a quick explanation.
“Outbound Marketing” usually entails some combination of Yellow Pages, billboards, direct mail, telemarketing, etc…
“Inbound Marketing” is the practice of being found on the Internet by your highest quality target customers while they’re researching solutions to their needs, providing value to those prospects through the content on your website, and nurturing them through the purchasing process using a combination of email and marketing automation software. My company, Mingl Marketing Group, is a HubSpot partner.
- Content Strategy
- Social Media Assessment, Strategy and Execution
- Email Marketing
- Business Strategy
- Bi-Weekly Reviews
Social Media Training
Half day, full day, and 1.5 day comprehensive social media training workshops through my partnership with FAUCET GROUP, that will help you and your team understand the many nuances of social media listening and outreach. Perfect for public relations firms and in-house marketing departments, these courses include many hands-on exercises, and interactive, small group breakouts.
Specific curricula include:
- The Many Ways Your Business Can Use Social Media
- Advanced Business Development Through the Social Web
- Establishing Thought Leadership With Social Media Content
- Social Media Strategic Planning
If you want to elevate the social media understanding of your team in an exciting, educational environment, this is your program.
What Clients Are Saying –
“Don Lafferty is one of the most energetic, insightful, and creative people I’ve ever met in the publishing business. He has helped propel my writing career into high orbit. He’s always on the leading edge of social media, and he knows how to make the functions and purpose of digital media clear to anyone. I would recommend Don Lafferty to anyone who needs a career boost or who wants to make a major splash in the digital media world.”
–Jonathan Maberry, New York Times Bestselling Author
“I’ve worked now with Don for two years, building a writers promotional group that transcends genre boundaries, promotes independent booksellers as well as a collective of authors, and raises our collective profile and market-share. His encyclopedic knowledge of social media, of networking, and of the dynamics of promotion have directed me to make bold choices and re-invent the very process of PR. I can’t imagine a better adviser.”
–Gregory Frost, Author of the Shadowbridge Duology
“Don Lafferty has transformed Wild River Review. His recommendations as social media consultant have not only brought us an increase in traffic, but a clear and targeted demographic. We are still implementing the strategies he has designed for us and count ourselves as one of his most enthusiastic and loyal clients. We look forward to a long and fruitful collaboration.”
“Don Lafferty fully integrated all the aspects of social networking to vastly improve my ability to reach and communicate with my readers. His skills are awesome, his understanding of the subject matter is top-notch… Lafferty is a consummate professional in this new arena!”
–L.A. Banks, New York Times Bestselling Author of the Vampire Huntress Series