DON LAFFERTY TO PRESENT “USING SOCIAL MEDIA TO BOOST YOUR BUSINESS” AT THE ELECTRONICS REPRESENTATIVES ASSOCIATION’S 2011 MANAGEMENT AND MARKETING CONFERENCE

Press Contact: Don Lafferty
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DON LAFFERTY TO PRESENT “USING SOCIAL MEDIA TO BOOST YOUR BUSINESS” AT THE ELECTRONICS REPRESENTATIVES ASSOCIATION’S 2011 MANAGEMENT AND MARKETING CONFERENCE

CHICAGO, IL— Electronics industry executive and Social Media Marketing consultant, Don Lafferty, will be presenting “Using Social Media to Boost Your Business: Now That You Know the Basics, You Can Shift into High Gear” at the 2011 Electronics Representative’s Association’s annual Management and Marketing Conference, being held at Oak Brook Hills Resort in Oak Brook, IL, October 4-6, 2011.

“Now that many of the titans of the electronics industry have successfully engaged social media channels to give them unprecedented access to their target markets,” explains Lafferty, “the rest of the industry is beginning to recognize the unique opportunities social media presents for them to achieve a wide variety of business objectives.”

Lafferty’s two workshops – one for electronics manufacturers and one for independent manufacturer’s representatives – will provide attendees with best-in-class case studies, and practical steps for entering the world of social media, with a focus on setting achievable, measureable goals aligned with traditional corporate business objectives.

Don Lafferty is an electronics industry executive with more than twenty-five years of experience in various sales and marketing roles with independent reps, distributors and manufacturers. He’s been on the forefront of social media since 2005, consulting for brands and writing articles for numerous national business magazines, industry trades as well as a wide variety of blogs. To learn more about Don, visit his blog, “Don Lafferty’s Practical Social Media Strategies and Tactics for Connecting With Your Public” at www.donaldlafferty.com.

For more info about the ERA Management and Marketing Conference, visit http://www.era.org/aa_conference/index.shtml.

To view a downloadable Word doc of the PR, click here: https://donaldlafferty.wpenginepowered.com/wp-content/uploads/2011/09/PR_ERA_National_2011_Lafferty1.doc