Tapping into the Social Web: Revenue Opportunities for Reps

New England Electronics Reps

ERA’s NEW seminar is all about social media and how to use it to your maximum advantage. Join your fellow reps for —

Tapping into the Social Web: Revenue Opportunities for Reps
Tuesday, June 22, 2010

Holiday Inn Marlboro
265 Lakeside Ave., Marlboro, MA 01752

Click here for directions

4:00 pm – Seminar
6:00 p.m. – Networking & Cocktails (Cash Bar)
6:30 p.m. – Buffet Dinner

Seminar Speaker: Marketing and Social Media Consultant Don Lafferty

Is there a topic that’s hotter right now than social media?

Has your firm begun using social media to market, make new contacts and/or enhance your Internet presence?

If you’ve begun using social media and have questions about the most effective ways to do it … or if you have yet to take the first step and are looking for advice on how to begin tapping this multi-faceted resource … this seminar is for YOU!

Don Lafferty is a 25-year veteran of the electronics industry whose marketing clients include 3M, Avnet and Newark. He knows the rep business and how to make social media really work for you and your firm. His presentation will cover:

  • a brief history of communications in the electronics industry
  • the difference between Web 1.0 and 2.0 and why it matters to reps;
  • the opportunity: how to identify, build and engage your community on the Web;
  • why mobile matters and why the mobile-enabled rep will win every time; and
  • a breakdown of the costs of these “free” tools.

This event is open to ALL New England electronics industry rep firm personnel. The charge for ERA members, including dinner, is $30 per person. For non-members, the fee is just $35. So save this date, invite your personnel to join you, and make your reservation by JUNE 16th.

Yes! We’ll be at the New England ERA seminar on JUNE 22nd. Click here to register.

The reservation DEADLINE is Wednesday, JUNE 16th. Please fax back this completed form to New England ERA at: FAX: 800-372-3227, or email your reservation to Tess Hill at thill@era.org.

Questions? Contact Norm MacInnis at normmacinnis@era-ne.org, or call: 508-820-2525 (office) or 781-801-2860 (cell).