May 27

One For the Books

By Don Lafferty | Writing

BROOKE GLADSTONE: From WNYC in New York, this is NPR’s On the Media. I’m Brooke Gladstone.

BOB GARFIELD: And I’m Bob Garfield. The new media are thriving. The old media are dying. That seems to be the theme of our program from week to week to week. But, of course, it’s much more complicated than that because increasingly the old and new are merging into one another.

This week, we’re devoting the program to the oldest of old media – books. Chances are you’ll be buying one or two this holiday season, but where and how you’ll buy them and in what form are open questions.

BROOKE GLADSTONE: Nowadays, some 60 percent of all books are not bought in brick-and-mortar bookstores; they’re purchased at airports or checkout counters, Wal-Mart or Costco, Toys R’ Us or Williams-Sonoma, or online.

In case you were wondering, 11 percent are purchased from Amazon.com. The rest are bought at bookstores, but mostly the big chains. The membership of the American Booksellers Association, which serves independent bookstores, has dropped from more than 5,000 to roughly 1,700 in the last decade. Should we decry the state of publishing today?

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Feb 19

3rd Degree Blogicide

By Don Lafferty | Social Media

It was bound to happen. I was screwing around with WordPress plugins last night when one thing led to another and before I knew what happened, I’d inadvertently committed blogicide. And it was so young… My apologies to all my treasured guests, thoughtful commenters and registered users. Please know I didn’t whack you, I just […]

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Feb 11

Uncle!

By Don Lafferty | Social Media

I love Monday morning. A fresh start to a new week of possibilities. Coffee is ready and it’ll be a least a couple of hours before the phone starts to ring so it’s time to catch up and prioritize. I rip through email first, categorizing, prioritizing and making immediate schedule adjustments as necessary. Then, a […]

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Jan 23

Your Altitude is Relevant

By Don Lafferty | Social Media

Chris Brogan asked a two pronged question through his Twitter network late yesterday that got me thinking about the impact that perspective and relevance have on the context of a conversation, and how it’s important to understand and adjust your altitude before making a comment. To be fair, the second part of Brogan’s query belied […]

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Jan 22

Building Your Twitter Kingdom

By Don Lafferty | Social Media

Now that you’ve got your Twitter account up and Twittering it’s time to build your network. Back when you were setting your strategy I suggested you answer two questions: What do I want to get out of my social network and why should others care about my involvement? The answers to those questions are made […]

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Jan 21

Signing Up for Twitter

By Don Lafferty | Social Media

Signing up for a Twitter account is way easy. Here’s the short version: • Go to Twitter. • Click the green “Get Started – Join” button. • Choose your username. • Choose your password. • Enter the email address that will be associated with your Twitter account. • Click the “I Accept. Create my account.” button. That’s it. You’re ready to […]

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Jan 18

Twitter and the Two Questions

By Don Lafferty | Social Media

“First I hadda get a MySpace, then Facebook was the place to be. Now you’re telling me I need to do what? Twitter? What the hell is Twitter?” Exasperated and shaking his head, author and lecturer Jonathan Maberry clapped one of his massive paws to his forehead. “And why? Why should I be Twittering?” Here’s […]

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Jan 16

Twitter For My Parents

By Don Lafferty | Social Media

I’m sure you know people who refuse to accept text messaging as a viable method of communication.  For those of us who do use text messaging, it’s become a beneficial, appropriate method to communicate some stuff. Not everything, but some things. Twitter is what results when text messaging, chat rooms and social networks cross breed. […]

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