B2B Social Media for the Industrial Electronics Industry
Do Fortune 500 electronics manufacturers like Intel, Fujitsu, FoxConn and Lockheed Martin have a presence in online communities Facebook and Twitter? You bet they do. How about the engineers who designed your mobile phone, or sourced the parts for the GPS in your car, your wireless router, and the components in the public address system […]
Talking Social Media Marketing with the New England Chapter of the Electronics Representatives Association
When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in […]