Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy
Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]
How to Subscribe to RSS Feeds Using Google Reader
I attended a social media how-to seminar held by Sheila Clover English at ThrillerFest a couple weeks ago where she recommended using RSS Feeds wherever possible to help automate the listening part of your SM strategy. Great advice, but the ensuing discussion and Q&A made one thing pretty clear; this isn’t an easy thing to […]