By Don Lafferty | Social Media
Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]
By Don Lafferty | Sales
Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]
By Don Lafferty | Sales
When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in […]