Facebook ads are one of the most effective ways to accomplish the first step in building customer relationships – discovery. If you’re trying to:

  • Increase Facebook Page likes.Facebook Insights
  • Drive traffic to a web page.
  • Promote an event.
  • Promote an offer or a deal.

Check out the graph on the right. As soon as we turned on Facebook pay-per-click ads – Boom! Combined with engaging content and quality page management, Facebook ads can give you the boost you need to find the right connections.

If you’re looking for some advice on creating Facebook pay-per-click ads, check out this article I wrote over on the Mingl Marketing Group Blog:

Top Tips for Creating Effective Facebook Ads


I’m excited to announce that I’ll be teaching Online Marketing for Writers at the 26th annual Pennwriters Writers Conference, taking place Thursday, May 16 through Sunday, May 19 at the Pittsburgh Airport Marriott in Corapolis, Pennsylvania.

Click here to get all the details: Pennwriters 26 Annual Writers Conference

Pennwriters 26th Annual Writers Conference



January 10, 2013

DATE/TIME: Begins Tuesday, February 12; 6:00 to 8:00 pm  Nine 2-hour sessions meeting once per month, plus reserved monthly peer critique group, and a dedicated online group.  FEE: $200.00  FACULTY:  Jonathan Maberry, Keith R.A. DeCandido and Don Lafferty  EXTRAS: Several top magazine and anthology editors will answer questions and provide advice to participants.  LOCATION: The […]

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The Brandywine Valley Writers Group Presents, Social Media for Writers

November 19, 2012

Tomorrow, Tuesday, November 20th, I’ll be sharing the latest and greatest tools and tips for writers using social media channels to build their online platform and connect with readers. Here are the details: Who: Brandywine Valley Writers Group Cost: FREE Time: 7:00 PM Where: Ryan’s Pub (upstairs), 124 W. Gay Street, West Chester, PA. I […]

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The Election is Over But We’re Not Finished – End Government Gridlock

November 8, 2012

The 2012 election cycle has come to its merciful end, but that doesn’t mean our work as concerned citizens is finished. There’s one more thing we can do, and I want to make this as easy as possible for you. If you are as exhausted as I am with the gridlock in government, then let […]

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Social Media for Writers at the Princeton Public Library

November 7, 2012
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How to Get More Likes, Comments and Shares on Facebook – A Dan Zarrella Joint

June 21, 2012

Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]

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Talking about the Social Media B2C Landscape at SoMeBizLife

June 15, 2012

Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]

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The Mystery Writers of America presents, Social Media for Antisocial Authors

May 7, 2012

Please join me and the Mystery Writers of America on June 6th in Manhattan where I’ll give you my two cents on the effective uses of Social Media for Antisocial Authors. To register, send your check for $42, payable to MWA-NY, to Ann-Marie DiGennaro, 857 Grand Street, Apt 1L, Brooklyn, NY 11211. Any questions, please […]

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