Category Archives for "Social Media"

What’s the best time to fire off a marketing Tweet? To post a deal on Facebook? To launch a blog post? Check out a graphic summary of the answers to these questions, prepared by the analysts at Argyle Social.  

Do Fortune 500 electronics manufacturers like Intel, Fujitsu, FoxConn and  Lockheed Martin have a presence in online communities Facebook and Twitter? You bet they do. How about the engineers who designed your mobile phone, or sourced the parts for the GPS in your car, your wireless router, and the components in the public address system […]

Please join me at the Palmer Library, where I’ll conduct an advanced workshop covering all aspects of social media marketing for writers and authors. WHERE: The Palmer Branch of the Easton Area Public Library, 1 Weller Place, Palmer, PA 18045 WHEN: May 14th, 2011 from 10:00 to 2:00 pm. Please click here to see your […]

Nice coverage of Local and Independent Author Day at the Princeton Public Library in the Trenton Times by Krystal Knapp. Thanks to Janie Hermann for sending me the clip.

Thanks to Janie Hermann and Shelly Hawk of the Princeton Public Library for their hospitality, and for inviting me to speak at the 2011 Independent Author Day. For those of you who asked for a copy, here’s a link to my presentation: http://www.slideshare.net/donlafferty/princeton-author-day-2011 Here’s a link to the Socialnomics trailer: https://donaldlafferty.wpenginepowered.com/socialnomics-trailer/ Scroll down and look […]

Please join me on June 1 in Doylestown, PA for Chuck Hall’s SOCIAL: MEDIA, BUSINESS & LIFE conference where I’ll be talking to entrepreneurs and small business owners about the ways they can use social media tools to raise their visibility, grow their market share, or dominate their zip code. I had a chance to […]

Compelling data in this video trailer for Erik Qualman’s book, Socialnomics.

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in […]

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in […]