Category Archives for "Social Media"

May 04

The Pocono Lehigh Valley Chapter of the Romance Writers of America Presents, Advanced Social Media Strategies and Tactics for Writers on May 14th

By Don Lafferty | Social Media

Please join me at the Palmer Library, where I’ll conduct an advanced workshop covering all aspects of social media marketing for writers and authors. WHERE: The Palmer Branch of the Easton Area Public Library, 1 Weller Place, Palmer, PA 18045 WHEN: May 14th, 2011 from 10:00 to 2:00 pm. Please click here to see your […]

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Mar 19

Princeton Public Library’s Independent Author Day

By Don Lafferty | Author Events

Thanks to Janie Hermann and Shelly Hawk of the Princeton Public Library for their hospitality, and for inviting me to speak at the 2011 Independent Author Day. For those of you who asked for a copy, here’s a link to my presentation: Here’s a link to the Socialnomics trailer: Scroll down and look […]

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Oct 04

PodCamp Philly 2010

By Don Lafferty | Social Media

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in […]

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Jul 15

Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

By Don Lafferty | Sales

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

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