How to Subscribe to RSS Feeds Using Google Reader
I attended a social media how-to seminar held by Sheila Clover English at ThrillerFest a couple weeks ago where she recommended using RSS Feeds wherever possible to help automate the listening part of your SM strategy. Great advice, but the ensuing discussion and Q&A made one thing pretty clear; this isn’t an easy thing to […]
comScore Reports Twitter Registration is Getting Sick

Tech Crunch reported today on comScore’s release of global numbers, where they show worldwide visitors to Twitter.com increasing 131 percent in the month of March — from 9.8 million to 19.1 million. Huh? Is that sick or is it still just a fever? Wow. The folks at TechCrunch think Twitter will eclipse 50 Million registered […]
I’m No Social Media Expert
I’ve been meaning to drop a note to Beth Harte about her Online Media Boot Camp coming up this week, and as usual, one click led to another which landed me on her blog about Social Media Experts and the growing practice of describing one’s self as an expert. Also as usual, my comment got […]
jackassletters.com Reminds Us to LISTEN, Old School
I’m a big fan of writing letters. I’ll still fire off an email if I want to connect with a company or a person through their website or blog, but in my book, nothing beats an old fashioned piece of paper with a real signature for maximum impact. When Ed Rendell was running for Mayor […]
Publishers, Authors, Media and Marvel on Twitter
This morning Jocelyn Kelley followed me on Twitter. Twitter-logic gets me scratching my head and asking, “Who is this @jocelynkelley and why does she care what I have to say?” To find my answer I click the link on her Twitter mini-bio and find out that, ahhhh, she’s a literary publicist in the Boston area. […]
Social Networking for the Bookish Type
Goodreads is a community just like every other online social network. What differentiates Goodreads is their focus on books. Even though MySpace and Facebook both have a few different widgets you can add to your account which enable you to display and review books in much the same way, Goodreads can also be added to […]
3rd Degree Blogicide
It was bound to happen. I was screwing around with WordPress plugins last night when one thing led to another and before I knew what happened, I’d inadvertently committed blogicide. And it was so young… My apologies to all my treasured guests, thoughtful commenters and registered users. Please know I didn’t whack you, I just […]
Uncle!
I love Monday morning. A fresh start to a new week of possibilities. Coffee is ready and it’ll be a least a couple of hours before the phone starts to ring so it’s time to catch up and prioritize. I rip through email first, categorizing, prioritizing and making immediate schedule adjustments as necessary. Then, a […]
Your Altitude is Relevant
Chris Brogan asked a two pronged question through his Twitter network late yesterday that got me thinking about the impact that perspective and relevance have on the context of a conversation, and how it’s important to understand and adjust your altitude before making a comment. To be fair, the second part of Brogan’s query belied […]
Building Your Twitter Kingdom
Now that you’ve got your Twitter account up and Twittering it’s time to build your network. Back when you were setting your strategy I suggested you answer two questions: What do I want to get out of my social network and why should others care about my involvement? The answers to those questions are made […]