Princeton Public Library’s Independent Author Day

By Don Lafferty | Author Events

Thanks to Janie Hermann and Shelly Hawk of the Princeton Public Library for their hospitality, and for inviting me to speak at the 2011 Independent Author Day. For those of you who asked for a copy, here’s a link to my presentation: http://www.slideshare.net/donlafferty/princeton-author-day-2011 Here’s a link to the Socialnomics trailer: https://donaldlafferty.com/socialnomics-trailer/ Scroll down and look […]

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Writers Joining Forces

By Don Lafferty | Writing

I’m in next month’s print version of Writer’s Digest magazine. Hats off to my bud and fellow Liar, Marie Lamba for pulling together the article, Joining Forces – Partnering with other authors can give you leverage for your career—and a whole host of other benefits besides. Here’s how to do it. And all this time […]

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PodCamp Philly 2010

By Don Lafferty | Social Media

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in […]

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Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

By Don Lafferty | Sales

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

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