Tag Archives for " google "

Jul 15

Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

By Don Lafferty | Sales

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

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Jan 22

Building Your Twitter Kingdom

By Don Lafferty | Social Media

Now that you’ve got your Twitter account up and Twittering it’s time to build your network. Back when you were setting your strategy I suggested you answer two questions: What do I want to get out of my social network and why should others care about my involvement? The answers to those questions are made […]

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