Tag Archives for " Social Media "

Please join me on June 1 in Doylestown, PA for Chuck Hall’s SOCIAL: MEDIA, BUSINESS & LIFE conference where I’ll be talking to entrepreneurs and small business owners about the ways they can use social media tools to raise their visibility, grow their market share, or dominate their zip code. I had a chance to […]

Compelling data in this video trailer for Erik Qualman’s book, Socialnomics.

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in […]

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in […]

I’m preparing for a rash of presentations to audiences with limited exposure to the Social Web, so I figured a glossary of terms would be useful to them, and save some time during the presentations. Anyway, I’m cobbling the glossary together based on what I’ve been able to find, but I’m sure there are going […]

As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to […]

Buckle up for the fastest hour of social media how-to for authors, when the Backspace Writers Conference turns me loose from 1:00 pm to 2:00 pm on Friday, May 28th. I’m bummed that my time slot is up against Karen Dionne’s Agent-Author Relationship panel, featuring Scott Hoffman, Norb Vonnegut, Jeff Kleinman, and Elizabeth Letts, but […]

Kodak’s Jeffrey Hayzlett, a good friend of the #140conf,  has generously donated a sweet Zx1 high definition pocket video camera for us to give away at our Philly meetup next week. Thanks, Jeff. So if you’re attending the Philly 140 Characters gig next Tuesday evening at National Mechanics and would like a shot at walking […]

Chris Brogan talks, in his article yesterday, about Paul Coelho and Scott Westerfeld using the social web to engage their communities in a way that enables readers to congregate, and to participate in the creative energy surrounding a book like never before. While doing this, these guys create real relationships which always amount to the […]