Talking about the Social Media B2C Landscape at SoMeBizLife
Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]
Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy
Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]
Who’s in an Author’s Community?
Chris Brogan talks, in his article yesterday, about Paul Coelho and Scott Westerfeld using the social web to engage their communities in a way that enables readers to congregate, and to participate in the creative energy surrounding a book like never before. While doing this, these guys create real relationships which always amount to the […]