Tag Archives for " tweetdeck "

Jul 15

Effective “Listening” to Online Social Networks is the Linchpin To an Effective Social Marketing Strategy

By Don Lafferty | Sales

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

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Dec 29

Who’s in an Author’s Community?

By Don Lafferty | Social Media

Chris Brogan talks, in his article yesterday, about Paul Coelho and Scott Westerfeld using the social web to engage their communities in a way that enables readers to congregate, and to participate in the creative energy surrounding a book like never before. While doing this, these guys create real relationships which always amount to the […]

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