Tag Archives for " yelp "

My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]

As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to […]