Tag Archives for " twitter "

My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]

Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]

Courtesy of Wix.com.

What’s the best time to fire off a marketing Tweet? To post a deal on Facebook? To launch a blog post? Check out a graphic summary of the answers to these questions, prepared by the analysts at Argyle Social.  

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to […]

Kodak’s Jeffrey Hayzlett, a good friend of the #140conf,  has generously donated a sweet Zx1 high definition pocket video camera for us to give away at our Philly meetup next week. Thanks, Jeff. So if you’re attending the Philly 140 Characters gig next Tuesday evening at National Mechanics and would like a shot at walking […]

Being social and remaining effectively present in a social context is, like most skills, easier for some than for others. Maybe “easy” is the wrong word. I was having breakfast with Philly author Jonathan Maberry this past week when the simplest of examples dropped in my lap. I’d seen a blog post earlier in the […]

Chris Brogan talks, in his article yesterday, about Paul Coelho and Scott Westerfeld using the social web to engage their communities in a way that enables readers to congregate, and to participate in the creative energy surrounding a book like never before. While doing this, these guys create real relationships which always amount to the […]

This was a great panel discussion about the legal ramifications of using Twitter for corporations and individuals. Thanks to legal eagles Adrian T. Dayton @adriandayton, CEO of Comrad Esq., patent lawyer and author of CYBER LAW, Brett Trout @BrettTrout, and Tech lawyer, Glenn Manishin @glennm.