All Posts by Don Lafferty

My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]

Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]

Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]

Please join me and the Mystery Writers of America on June 6th in Manhattan where I’ll give you my two cents on the effective uses of Social Media for Antisocial Authors. To register, send your check for $42, payable to MWA-NY, to Ann-Marie DiGennaro, 857 Grand Street, Apt 1L, Brooklyn, NY 11211. Any questions, please […]

Courtesy of Wix.com.

What’s the best time to fire off a marketing Tweet? To post a deal on Facebook? To launch a blog post? Check out a graphic summary of the answers to these questions, prepared by the analysts at Argyle Social.  

Do Fortune 500 electronics manufacturers like Intel, Fujitsu, FoxConn and  Lockheed Martin have a presence in online communities Facebook and Twitter? You bet they do. How about the engineers who designed your mobile phone, or sourced the parts for the GPS in your car, your wireless router, and the components in the public address system […]

Join us for a FREE 3-hour networking and discussion about writing and publishing at the Writers Coffeehouse. Location:  BARNES & NOBLE WILLOW GROVE (102 Park Avenue, Willow Grove, PA 19090. Time: Coffeehouse Sunday, August 28, 2011, noon to 3pm The Writers Coffeehouse is open to everyone. It’s a bunch of writers sitting around talking about […]

Please join me at the Palmer Library, where I’ll conduct an advanced workshop covering all aspects of social media marketing for writers and authors. WHERE: The Palmer Branch of the Easton Area Public Library, 1 Weller Place, Palmer, PA 18045 WHEN: May 14th, 2011 from 10:00 to 2:00 pm. Please click here to see your […]