All Posts by Don Lafferty

Nice coverage of Local and Independent Author Day at the Princeton Public Library in the Trenton Times by Krystal Knapp. Thanks to Janie Hermann for sending me the clip.

Thanks to Janie Hermann and Shelly Hawk of the Princeton Public Library for their hospitality, and for inviting me to speak at the 2011 Independent Author Day. For those of you who asked for a copy, here’s a link to my presentation: http://www.slideshare.net/donlafferty/princeton-author-day-2011 Here’s a link to the Socialnomics trailer: https://donaldlafferty.wpenginepowered.com/socialnomics-trailer/ Scroll down and look […]

Please join me on June 1 in Doylestown, PA for Chuck Hall’s SOCIAL: MEDIA, BUSINESS & LIFE conference where I’ll be talking to entrepreneurs and small business owners about the ways they can use social media tools to raise their visibility, grow their market share, or dominate their zip code. I had a chance to […]

I’m in next month’s print version of Writer’s Digest magazine. Hats off to my bud and fellow Liar, Marie Lamba for pulling together the article, Joining Forces – Partnering with other authors can give you leverage for your career—and a whole host of other benefits besides. Here’s how to do it. And all this time […]

Compelling data in this video trailer for Erik Qualman’s book, Socialnomics.

PodCamp never fails to deliver, even when I can only make it for half a day. Many thanks and best of luck to everyone who attended my session, Advanced Business Development for Authors. Writing a book is tough. Getting a book deal is tougher. But marketing your book online can be like shooting fish in […]

Whether you’re a bestseller, an aspiring author, a journalist, or a blogger, the effective, appropriate use of Social Media tools can enhance and advance your writing career. Join me for a free seminar sponsored by the NYC Chapter of the National Writers Union, October 4th from 6:00 to 9:00 pm at the Houndstooth Pub in […]

Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]

When my friend and colleague, Norm MacInnis, asked me to speak to the New England Chapter of the Electronics Representatives Association about “social media”, I almost jumped out of my chair and jogged the three hundred miles to Boston. Since my days carry the bag for Multek, I’ve been trying to get a company in […]

If you’re still trying to land a literary agent, happen to be available tomorrow afternoon, and have your pitch dialed in, spending five minutes at the Philadelphia Writers’ Conference might get you one step closer to getting your book published. Tomorrow, Friday, June 9th from 2:00 pm to 5:00 pm, agents and editors will be […]