By Don Lafferty | Social Media
Facebook ads are one of the most effective ways to accomplish the first step in building customer relationships – discovery. If you’re trying to: Increase Facebook Page likes. Drive traffic to a web page. Promote an event. Promote an offer or a deal. Check out the graph on the right. As soon as we turned […]
By Don Lafferty | Social Media
My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]
By Don Lafferty | Social Media
Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]
By Don Lafferty | Social Media
Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]
By Don Lafferty | Social Media
What’s the best time to fire off a marketing Tweet? To post a deal on Facebook? To launch a blog post? Check out a graphic summary of the answers to these questions, prepared by the analysts at Argyle Social.
By Don Lafferty | Sales
Everybody agrees that Content is King, but an effective Social Marketing strategy has one hand tied behind its back unless an effective “listening post” is an integral part of the plan. Whenever I’m in that first client meeting or teaching a workshop, it’s always the “listening” bit that seems to resonate with people the most, […]
By Don Lafferty | Writing
As Marie Lamba said, crap happens in this business, but when you and your local bookstore go to the trouble of creating an event, the worst thing that can happen is NOTHING! Often a rookie author, unfamiliar with the promotional side of events, is caught by surprise when the only people who come up to […]
By Don Lafferty | Social Media
Being social and remaining effectively present in a social context is, like most skills, easier for some than for others. Maybe “easy” is the wrong word. I was having breakfast with Philly author Jonathan Maberry this past week when the simplest of examples dropped in my lap. I’d seen a blog post earlier in the […]