Pennwriters Conference – May 15-18, 2014

Join me this week at the 27th annual Pennwriters Conference in beautiful Lancaster, Pennsylvania where I’ll be teaching Social Media for Beginners, and Advanced Digital Marketing for Writers.  Click here to register!

Facebook Ads – An Effective Way to Jumpstart Your Businesses Marketing

Facebook ads are one of the most effective ways to accomplish the first step in building customer relationships – discovery. If you’re trying to: Increase Facebook Page likes. Drive traffic to a web page. Promote an event. Promote an offer or a deal. Check out the graph on the right. As soon as we turned […]

Introducing Mingl Social – A Delaware Valley Social Media Marketing Agency

My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]

How to Get More Likes, Comments and Shares on Facebook – A Dan Zarrella Joint

Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]

Talking about the Social Media B2C Landscape at SoMeBizLife

Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]

Social Timing Insights from Argyle Social

What’s the best time to fire off a marketing Tweet? To post a deal on Facebook? To launch a blog post? Check out a graphic summary of the answers to these questions, prepared by the analysts at Argyle Social.