By Don Lafferty | Social Media
Facebook ads are one of the most effective ways to accomplish the first step in building customer relationships – discovery. If you’re trying to: Increase Facebook Page likes. Drive traffic to a web page. Promote an event. Promote an offer or a deal. Check out the graph on the right. As soon as we turned […]
By Don Lafferty | Social Media
I’m excited to announce that I’ll be teaching Online Marketing for Writers at the 26th annual Pennwriters Writers Conference, taking place Thursday, May 16 through Sunday, May 19 at the Pittsburgh Airport Marriott in Corapolis, Pennsylvania. Click here to get all the details: Pennwriters 26 Annual Writers Conference
By Don Lafferty | Social Media
Tomorrow, Tuesday, November 20th, I’ll be sharing the latest and greatest tools and tips for writers using social media channels to build their online platform and connect with readers. Here are the details: Who: Brandywine Valley Writers Group Cost: FREE Time: 7:00 PM Where: Ryan’s Pub (upstairs), 124 W. Gay Street, West Chester, PA. I […]
By Don Lafferty | Social Media
My career as a social media marketing professional has been one long learning experience, or more accurately, one learning experience after another, after another, after yet another. For a while I believed that every social media strategy was unique; I mean down-to-the-bone unique, a.k.a. costly. But over time, with the evolution of the networks, the […]
By Don Lafferty | Social Media
Anybody researching Social Media trends, best practices, and real data has heard of Dan Zarrella. Zarrella’s infographics backed by data-driven social media studies give us a peek at some of the behaviors that make or break many of the most successful social media campaigns. The art of posting content that will be liked, shared and engaged […]
By Don Lafferty | Social Media
Thanks to Chuck Hall for all his hard work in pulling together the 2012 SoMeBizLife Conference, and to my track moderators, Jen Cohen, Cecily Kellogg and Bill Parlaman for providing outstanding sessions in the B2C track. Chuck just sent me the back half of my presentation, which I’m told I should have up here on […]
By Don Lafferty | Social Media
Please join me and the Mystery Writers of America on June 6th in Manhattan where I’ll give you my two cents on the effective uses of Social Media for Antisocial Authors. To register, send your check for $42, payable to MWA-NY, to Ann-Marie DiGennaro, 857 Grand Street, Apt 1L, Brooklyn, NY 11211. Any questions, please […]